LOOK out, world, Australia's top-selling, low-fat cooking queen Annette
Sym is back with the sixth instalment of her Symply Too Good To Be True
cookbooks.
And it's just in time, with shocking news recently that Australian
women are getting fatter faster than any other nation on the planet.
Annette, of Buderim, positioned herself as something of a saviour to
the millions of people who struggle with their weight ever since she
dropped from 100kg to 65kg about 15 years ago.
Motivated by that hard-fought slimming success, and with help from chef
husband Bill and a simple desire to help others, she published her
first low-fat cookbook in 1997.
Five editions have followed and been snapped up by more than three million people nationwide.
It has been more than two years since her last book hit the market, but
she has made up for that absence with a super-sized version six that is
set to launch in April.
Annette Sym and photographer Anthony Michael shoot photos for her sixth book of recipes.
Nicholas Falconer
It will feature about 60 recipes, plus a 28-day slimming support
program which includes a CD, day-by-day meal planner, motivational tips
and a food diary in which you can keep track of weight loss and
measurement changes.
“It's three times the size of a normal one, really,” she said, while preparing for a photo shoot for the cookbook last week.
“I wasn't going to do one unless I could give people more fabulous recipes and do it better than the last one.
“I could do a normal cookbook this time, but I had to give something
else because it is so important we all step up and make this year the
best year we can, so I need to give people information about how to
create new habits.
“When I created the 28-day weight-loss program via email, it went off
so well, and people were having such incredible success, that I felt
those who didn't have email, or who liked to have a book, were missing
out.”
Mrs Sym said the new book featured recipes for everything from chicken
basil stir-fry and barramundi burgers to cookies and cream baked
cheesecake.
She said she had noticed people's tastes change in the 13 years she had been publishing cookbooks.
“People are much more educated now,” she said.
“They want food to taste good. They won't accept ‘this is low fat, it will do'.
“They expect me to make a recipe that will excite their palate.”
She said she still got a kick out of working on a new project.
“I have been looking at all the props and I feel like a bride looking at my wedding dress. This is a very special thing for me.
“I have sold three million cookbooks, so I am not reinventing the wheel this time around: it works.
“I am sticking with my distributors, I will remain loyal to my newsagents throughout Australia.”
Mrs Sym said she would go on a book tour after the launch before
heading to the United States again to further promote the American
version of her books.
13th February 2010
Cookies, cheesecake, another hit
Rebecca Marshall | 6th February 2010
COOKIES and cream baked cheesecake. Potato bake, apple pie and gingerbread kisses.
If you don’t believe these delicious delectables deserve to appear in a
low-fat cookbook, you better be the first in line at the book store
when Annette Sym launches the sixth in her Symply Too Good To Be True
series in April.
The Buderim businesswoman has made the decision to serve up a new round
of recipes and healthy eating tips to Australians, after an absence of
more than two years.
Her books have sold three million copies nationwide and this one comes
in a super-sized format, containing a 28-day slimming support program
complete with meal planner, a CD, motivational hints and food diary.
“It’s three times the size of a normal one really,” she said this week.
“I wasn’t going to do one unless I could give people more fabulous recipes and do it better than the last one.”
Mrs Sym, who turns 55 this year, said she will go on a book tour after
the launch at the end of April before heading over the United States
again to further promote the American version of her books.
subscribe to Symply Annette rss
Comments
absolutely love your blog and find many of your post's to be just what I'm looking for. Does one offer guest writers to write content available for you? I wouldn't mind composing a post or elaborating on many of the subjects you write in relation to here.
Again, awesome weblog! My partner and I stumbled over here different web address and thought I might as well check things out. I like what I see so now i'm following you. Look forward to checking out your web page repeatedly.
after my elderly mother because of lack of exersise because I stopped work for one year. When my mum went to a hostel,I thought to myself I will loose that weight in one year without dietingI would give myself a year to loose the weight.I had lost half of
it and have till april this year.But wasn't using your recipes, i was eating comfort food and sandwiches,no fruit or vegies or meat.Now i realise that i need your eating plan again, not only to loose the half stone but because I feel much healthier.I have
10 grandchildren and I would love to give a copy of this e-book to my sons and daughters,so they can use the recipes for thier children.cheers Wilhelmina